Emilio Collins

 

As Chief Business Officer, Emilio Collins oversees all sales and marketing for Excel, including the agency’s talent endorsement, property representation, and corporate consulting businesses.  

 

Collins joined Excel after 15-plus years at the National Basketball Association, where he most recently served as Executive Vice President, Global Marketing Partnerships, overseeing the league’s marketing partnerships business globally, including partner management, business development, marketing solutions, and media. Under Collins's leadership at the NBA, his department doubled global sponsorship revenues and secured a record number of league marketing partnerships, including recent new relationships with PepsiCo and Tissot — the first-ever leaguewide partnership.  

 

From 2008 to 2010, Collins served as Senior Vice President of International Development, managing the development of the league's international business, including sponsorship, international games, and new league initiatives.  Previously, Collins served as the NBA's Vice President of Global Marketing Partnerships, overseeing many of the league's major marketing partnerships.  Collins began his NBA career as an account director in the marketing partnerships group in 2001.  

 

Prior to joining the NBA, Collins worked as Director of Event Development at SFX Sports Group, where he built and managed the company's golf, consulting, hospitality and tennis events business.  He joined SFX in 1999 when they acquired Integrated Sports International, for which Collins had been working since 1996 as a director and manager of special events.  Collins began his career as an event manager at Promo One, a New Jersey-based event marketing agency. 

 

Collins is involved in a variety of community volunteer projects, including youth mentoring, the Harlem Educational Activities Fund, and TopSpin Charity, an annual sports industry nonprofit which benefits youth education.  He is also a member of the Alumni Advisory Board at the Ohio University Sports Administration Program.  In 2012, Collins was recognized as a Forty Under 40 recipient from the Sports Business Journal.  

 

Collins graduated from Michigan State University, where he was also a two-time NCAA Division I All-American wrestler, and holds a master's degree in sports administration from Ohio University. 

Collins resides in Brooklyn, N.Y. with his wife Kate and their two daughters, Naiyah and Zadie.Salvatore LaRoccaPresident, 
Global PartnershipsNational Basketball AssociationAs President, Global Partnerships, Salvatore LaRocca oversees the NBA’s commercial partnerships business on a global basis. LaRocca leads a team that is responsible for the management of the league’s global merchandising and marketing partnerships. 

Previously, LaRocca served as President, Global Operations and Merchandising, where he managed the NBA’s regional offices and international development as well as the league’s award-winning merchandising and consumer products business. In that role, LaRocca oversaw a staff based in offices worldwide who manage the NBA’s international business activities across consumer products, television and media, marketing partnerships, events, communications, and new business initiatives. 

Under his direction, NBA merchandise has grown to global distribution in more than 100 countries on six continents and sales on NBAStore.com have increased by more than 100 percent. Under LaRocca’s leadership, LIMA, the worldwide trade organization for the licensing industry, has named the NBA Sports License of the Year and the league’s Hardwood Classics collection as Best Sports Product. 

LaRocca was also responsible for the completion of the NBA’s global merchandising and marketing partnerships with Adidas, Electronic Arts, Nike, Panini, Spalding, and Take Two, and developed the structure of the league’s global video game and E-commerce businesses. Prior to this, LaRocca served as the NBA’s Vice President of E-commerce, managing the 2000 relaunch of NBAStore.com. 

In 1996, he was promoted to Vice President of Licensing. Prior to 1996, LaRocca oversaw the league’s apparel and USA Basketball licensing programs. LaRocca joined the NBA in March 1990 as Eastern Regional Sales Manager. 

LaRocca serves as Vice-Chair of the Board of Trustees of LaSalle Academy in New York City and is on the Board of Directors for the Sports and Fitness Industry Association. LaRocca has previously served on the board of LIMA and is a past recipient of the SportsBusiness Journal’s Forty Under 40 award. 

3/2016 

As President, Global Partnerships, Salvatore LaRocca oversees the NBA’s commercial partnerships business on a global basis. LaRocca leads a team that is responsible for the management of the league’s global merchandising and marketing partnerships. 

Previously, LaRocca served as President, Global Operations and Merchandising, where he managed the NBA’s regional offices and international development as well as the league’s award-winning merchandising and consumer products business. In that role, LaRocca oversaw a staff based in offices worldwide who manage the NBA’s international business activities across consumer products, television and media, marketing partnerships, events, communications, and new business initiatives.