STAFF
Lenny Merkin
COACH
Lenny Merkin is a Coach for Beat the Streets. Merkin is a 2016 BTS alumnus and Princeton University graduate. The 2019 U23 World team member currently competes for New York Athletic Club at 67 kilograms in Greco-Roman wrestling. He was a four-time New York prep state champion for Brooklyn Poly Prep, placed in the top three twice at Prep Nationals and earned All-American honors at junior nationals.
Bob Seidel
EXECUTIVE DIRECTOR
Bob Seidel is the Executive Director of Beat the Streets. He previously spent three years as the Director of Programming. Seidel comes to BTS with more than 15 years of coaching and teaching experience. He was a 2003 NCAA qualifier, ACC champion and ACC Outstanding Male Scholar for the University of Virginia. He also was a three-time New Jersey high school state place-winner.
Brandon Cain
DIRECTOR OF COMMUNICATIONS, MARKETING AND SPECIAL EVENTS
Brandon Cain is the Director of Communications, Marketing and Special Events for Beat the Streets. Prior to BTS, Cain served as an independent correspondent for NHL.com, covering the Chicago Blackhawks. He has also served as a sports and news copy editor at newspaper publications in Illinois, Texas and Wyoming. Originally from Illinois, Cain is a Quincy University alumnus.
Beau Bartlett
COACH
Beau Bartlett is a Coach of Beat the Streets and current men's freestyle athlete for the New York City Regional Training Center. Collegiately, Barlett competed for Penn State, where he was a 2024 NCAA finalist and three-time NCAA All-American. A 2021 U20 World bronze medalist, Bartlett helped lead the Nittany Lions to four NCAA team championships and three Big Ten titles. In high school, he was a four-time National Prep champion at Wyoming Seminary.
Jon Alicea
JUNIOR LEAGUE MANAGER
Jon Alicea is the Junior League Manager for Beat the Streets. Alicea is a BTS alumnus and SUNY Brockport graduate. The New York City native was a wrestling team captain and two-time all-city wrestler for MLK Campus in Manhattan. He also is a teacher at Cornerstone Academy for Social Action.