STAFF
Bob Seidel
EXECUTIVE DIRECTOR
Bob Seidel is the Executive Director of Beat the Streets. He previously spent three years as the Director of Programming. Seidel comes to BTS with more than 15 years of coaching and teaching experience. He was a 2003 NCAA qualifier, ACC champion and ACC Outstanding Male Scholar for the University of Virginia. He also was a three-time New Jersey high school state place-winner.
Brandon Cain
DIRECTOR OF COMMUNICATIONS, MARKETING AND SPECIAL EVENTS
Brandon Cain is the Director of Communications, Marketing and Special Events for Beat the Streets. Prior to BTS, Cain served as an independent correspondent for NHL.com, covering the Chicago Blackhawks. He has also served as a sports and news copy editor at newspaper publications in Illinois, Texas and Wyoming. Originally from Illinois, Cain is a Quincy University alumnus.
Lenny Merkin
SENIOR WRESTLING COACH
Lenny Merkin is the Senior Wrestling Coach for Beat the Streets and a proud alumnus of both BTS and Princeton University. A Brooklyn native, he specialized in Greco-Roman wrestling, earning a spot on the 2019 U23 U.S. World Team and competing at the 2020 U.S. Olympic Team Trials. He was a four-time New York Prep State Champion and two-time National Prep All-American at Poly Prep, and also earned Greco-Roman All-American honors at the U.S. Junior Nationals.
Michael Falcon
COACH
Michael Falcon is a Coach for Beat the Streets and an Assistant Coach for NCAA Division III Hunter College wrestling program in Manhattan. A Long Island native, Falcon was a four-year member of the wrestling team at NCAA Division III SUNY Brockport, where he earned four All–Empire Collegiate Wrestling Conference selections and All-Mideast Regional honors in 2016.
Jon Alicea
JUNIOR LEAGUE MANAGER
Jon Alicea is the Junior League Manager for Beat the Streets. A proud BTS and SUNY Brockport alumnus, Alicea was a team captain and two-time All-City wrestler at MLK Campus in Manhattan. The New York City native also serves as a physical education teacher and head wrestling coach at Cornerstone Academy for Social Action in The Bronx.
Beau Barlett
COACH
Beau Bartlett is a Coach for Beat the Streets and a current Senior-level men's freestyle athlete at the New York City Regional Training Center. Collegiately, Bartlett competed for Penn State, where he was an NCAA finalist and three-time NCAA All-American. A 2021 U20 World bronze medalist, he helped lead the Nittany Lions to four NCAA team titles and three Big Ten titles. In high school, Bartlett was a four-time National Prep champion at Wyoming Seminary.
Chloe Ayres
GIRLS COACH
Chloe Ayres is a Girls Coach for Beat the Streets, where she leads weekly all-girls freestyle wrestling practices and mentors female student-athletes. A Princeton University graduate, Ayres was a member of the wrestling team and served as president of the Women’s Wrestling Club. She is a two-time U23 All-American at the U.S. Women’s Nationals and a two-time Midlands Championships place-winner. In high school, Ayres was a three-time New Jersey state champion, Super 32 champion, and Junior Nationals All-American.